FROM THE ACADEME TO DIRECT SELLING

Bong Isidro, with his family, at a recent Philkraft event.

"To be the best server” is a dream of young Bong Isidro, when he was an altar boy at his parish church in Pasay City. It was no surprise then to his family and friends when he decided to enter   Our Lady of Guadalupe Minor Seminary for his high school,  and San Carlos Seminary for  his AB Philosophy degree. For six years, he went through a rigorous formation that would prepare him to a life of priestly service. But before starting with his theology studies, Bong decided to explore the world outside of the seminary walls.

That exploration led him to San Beda College Alabang, then Benedictine Abbey School, where he worked as Prefect of Discipline and as the Academic Coordinator for Christian Living.

One day in 1986, a direct-selling company selling premium quality kitchenware and fine table appointments was introduced to him–Philkraft. He was so impressed with the products and the financial rewards that he decided to work for it, part-time. After school hours, he would sell with great pride Philkraft items to his friends. Realizing that he was earning more from his part-time job, in 1988 he decided to work full-time as Trainer for Philkraft.

Bong considers selling a vocation. He believes that selling is a form of service wherein one can help people make favorable choices or decisions that would personally satisfy them.

Today, Bong is the Head of Sales at Philkraft, where he has served for  over twenty-eight years now. Such length of tenure is proof that in a different context, he has remained true to his dream of being the best server.

In the book "Pointers for New College Graduates." Bong shares the following pieces of advice:

• Know what drives you. Listen to your heart. What moves you to get out of bed to welcome the morning? What constructive activity gives you meaning and focus? Your genuine answer to these questions can lead you to your passion. This will give meaning to whatever you are doing and hence, have passion in doing it.

• Give your best. Mediocrity has no place in success. "Hindi pwedeng pwede na". To drive home my point, let me share with you this poem that I read in high school that has always inspired me:

“if I cannot be a huge mountain, I will be a rock;

if I cannot be a vast ocean, I will be a stream;

if I cannot be a super highway, I will be a pathway;

if I cannot be a tall tree, I will be a shrub;

but whatever I may be, I shall ensure that I shall always be

the best that I can ever be.”

• Check company backgrounds. Do not just let companies choose you. You choose your company! Companies check your personal background, so it is just fair that you check theirs as well. Choose a company that has a philosophy and mission and vision that are consistent with yours. But be careful that you choose a company that is TRUE to what they profess. Remember that you are not only looking for job, you are looking for an employer to whom you will be committed. In the end, you will be a part of that company, you will be that company.

Real more about Bong's pointers for college graduates aspiring to be in Direct Selling.

"Pointers for New College Graduates" by Gerry P. Siquijor. Available at Fully Booked, St. Pauls and Pauline Bookstores, and branches of Catholic Book Center.